Privacy Policy
Last Updated: 7 July 2025
Introduction
Welcome to M Seals ("Company", "we", "us", or "our"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.m-seals.com, including our use of Google Consent Mode v2, in compliance with data protection laws, such as the General Data Protection Regulation (EU) 2016/679 (GDPR) and the ePrivacy Directive.
What Personal Data We Collect
Visitors
If you are browsing this website, we do not collect personal data except for your IP address collected via cookies. This is primarily for analytical and performance purposes.
We also use cookies to gather information about website usage, including:
- Anonymised IP addresses
- Browser types
- Device information
- Page views and time spent
To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform - CookieFirst. Please see our Cookie Policy for more details.
Information You Submit
We may collect personal information that you actively submit, including:
- Name, address, email, and phone number (e.g., through forms or web shop)
- Feedback or survey responses
We do not collect any sensitive personal data.
Consent Signals
If you interact with our cookie banner, we may store:
- Your consent preferences
- Changes or revocation of consent
Google Consent Mode v2
We use Google Consent Mode v2 to control how Google tags behave based on your cookie preferences. This ensures that no data is transmitted or stored unless you give valid consent.
Consent Mode supports:
- ad_storage – advertising cookies
- analytics_storage – analytics cookies
- functionality_storage – features like language preferences
- security_storage – fraud prevention
- personalisation_storage – tailored content
You can modify or withdraw consent at any time via the "Cookie Settings" link on our site.
How We Use Your Data
Based on your consent and our legitimate interests, we may use your data to:
- Improve the website’s layout, performance, and content
- Handle enquiries and orders made via our web shop
- Respond to feedback
- Analyse site usage (if consented via Google Analytics)
- Deliver personalised ads (if consented via Google Ads)
We do not use personal data for purposes you have not consented to.
Third-Party Services
We use the following Google services, subject to your consent:
- Google Analytics 4
- Google Ads
- Google Tag Manager
These services may transfer data outside your country of residence, including to the United States. Google complies with the EU-U.S. Data Privacy Framework.
See:
Legal Basis for Processing
Our legal bases include:
- Consent – for cookies, analytics, advertising, personalisation
- Legitimate Interests – to monitor usage, ensure website functionality, respond to enquiries
You have the right to object to processing based on legitimate interests.
Who Has Access to Your Data
We use service providers to support website hosting, web shop, and feedback handling. These providers only access your data under contractual obligations that ensure security and legal compliance.
Data Retention
Type of Data
Retention Period
Cookies / Analytics data
Up to 6 years
Feedback form responses
Until resolved + reasonable buffer period
Enquiries / web shop orders
Up to 6 years after the enquiry/order is handled
How We Protect Your Data
We implement appropriate technical and organisational measures to protect personal data against:
- Accidental or unlawful destruction or loss
- Unauthorised disclosure or access
- Any unlawful processing
We follow recognised industry standards and security practices.
Your Rights
You have the right to:
- Be provided with your personal data.
- Correct inaccurate data
- Erase your data (in some circumstances)
- Object to processing based on legitimate interests
- Withdraw consent at any time
- Lodge a complaint with a Data Protection Authority
To exercise any of these rights, please contact:
Brian Grønborg, IT Manager
Address: Bybjerg 13, 3060 Espergærde
Phone: +45 49 13 02 05
Email: [email protected]We aim to respond to all requests within one month (or up to three months if complex).
Updates to This Policy
We may update this Privacy Policy occasionally. Please check this page for the latest version.
